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B2Be Different

Observations of service provider business-to-business market innovations

It’s B2B Jim,
but not as we know it.

Hansen has been thinking about how operators around the globe are striving today to infuse “different” within their business customer segment offerings. What follows is a collection of our observations from service providers around the globe who we think are doing B2B Differently — boldly going where no B2B has gone before. We hope there may be an idea or two in there for you to discover and create your own innovations and ways to be different.

Included in this eBook are examples from Inmarsat, Singtel, Airtel, Etisalat Digital, KPN, Verizon, Deutsche Telekom, Telstra, Sprint, Swisscom, T-Mobile Austra, and more.

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