To become a believer in the future of 5G monetisation, become commercially agile by discovering the Hansen Suite for Communications, Technology & Media.
Contact HansenThe 5G Challenges In Front of CSPs
The Need for Agile Experimentation
Rapidly deploying and refining 5G offerings in response to market feedback.
Data Analytics as a Key Tool
Commercial teams need direct access to critical insights to embrace data-driven decision making.
Legacy BSS Limitations
Lacks the advanced commercial capabilities required for rapidly launching and refining new 5G propositions based on market feedback.
The Benefits of Becoming Commercially Agile
Swiftly adapt
to market changes and evolving consumer demands
Substantially reduce risk
associated with new market offerings
Achieve significant efficiency gains
tasks that once required a team can now be managed by an individual
Transform into a data-led organisation
making informed decisions based on market insights
Expedite the proposition development process
reducing time-to-market for new services
Foster a culture of innovation
staying ahead of industry trends and customer expectations
Equipping CSPs today, with the capabilities to thrive in the 5G future.
Communications Service Providers (CSPs) have already committed nearly $1 trillion to the 5G rollout, covering everything from spectrum acquisition to infrastructure buildout, with an additional $600 billion estimated to complete the deployment. While the industry is abuzz with the potential applications that could offer lucrative returns, most of these are still in their infancy and in the consumer domain, there is little demand for a better 4G.
In this ‘5G limbo’—a phase where next-generation applications are yet to mature but colossal investments have been made— CSPs have a ‘golden’ opportunity. Now is the time to shift focus away from what 5G could monetise and turn attention to how well internal capabilities are equipped to monetise these next-generation 5G connected services and improve them as needed.
CSPs must spend this ‘down-time’, the period where next-generation 5G applications are being tested and slowly come to fruition, to equip their business with the right commercial capabilities to ensure their BSS possess the capabilities to monetise next-generation 5G connected services in the iterative manner in which will be required to learn what works and what does not.
READ THE POV Commercial Agility Blog"72% of 5G growth potential requires operating model transformation."
TM Forum 5G Monetisation Research Report, August 2018
Key Capabilities to achieve Commercial Agility
- Unhindered Creativity: An advanced Enterprise Product Catalog (EPC) should be the backbone, enabling robust Product Lifecycle Management (PLM).
- Exceptional sales experiences to make a lasting impression: Deploy consistent and accurate sales capabilities across all customer touchpoints to ensure a unified and efficient consumer experience.
- Seamless Fulfilment every time: Ensure your systems are adept at managing orders of any size or complexity, eliminating bottlenecks and increased operational costs in the fulfilment process.
Essential Capabilities for Commercial Agility
Commercial agility and efficient experimentation are not just buzzwords but achievable goals for CSPs. However, to reach them, certain core capabilities must be present or developed.
IMPERATIVE OF COMMERCIAL AGILITY
Becoming commercially agile means a CSP can pivot, and rapidly respond to market changes and evolving customer needs – commercial agility is the prerequisite and enabler of efficient experimentation.
THE PRE-FLIGHT CHECKLIST
Modern, future proofed BSS solutions should meet the following criteria.
- Cloud-native architecture
- Industry standards-compliant
- Catalog-driven – or driven from a single source of truth