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European Wholesale Power Markets and Why More Organisations Are Becoming BRPs

Insights European Wholesale Power Markets and Why More Organisations Are Becoming BRPs
Hansen News
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Hansen News

In the evolving European energy market, the role of the Balance Responsible Party is critical. For those considering entering this market, combining a deep understanding of energy market dynamics with technological innovation is crucial for building a successful and sustainable business model. Working with the right technology partner can make a difference.

The European energy market is undergoing significant transformations driven by the push for sustainability, decentralised energy production, and regulatory changes. These shifts encourage organisations to enter the wholesale power market and become a Balance Responsible Party (BRP). But what exactly is a BRP, and why is there a surge in interest? This blog explores the dynamics that make the wholesale market increasingly attractive but also presents challenges to European energy companies. 

BRPs are essential in helping Transmission System Operators balance electricity supply and demand within a specific area or portfolio in the energy market. They must ensure that their forecasts are as accurate as possible and that consumption and production match these forecasts. Any imbalance is a risk that could lead to high costs, both for the BRP itself and the whole system. BRPs play a crucial role in the stability and reliability of the power grid and are essential participants in the energy market value chain. 

While the wholesale market presents numerous opportunities, it has challenges. The complexity of trading requires a deep understanding of market dynamics, robust forecasting capabilities, and managing financial risks associated with imbalances. The market is highly competitive, with established players having significant experience and market share. New entrants must also navigate regulatory requirements, varying significantly across European countries. Understanding the intricacies of local regulations and market structures is essential for success. 

Stockholm Exergi is a case in point. Leveraging its city-wide district heating distribution network, Stockholm Exergi provides heating and cooling and produces the electricity supplied to more than 800,000 residents. However, having recently emerged from a former joint venture with Fortum, Stockholm Exergi needed to take control of their trading requirements and completely in-source all market activities. 

As an existing Hansen customer – Stockholm Exergi has operated an implementation of the Hansen EDM platform for their district heating operations since 2009 – they were aware of our class-leading trading automation and optimisation platform, Hansen Trade.  After reviewing the market and alternatives, Stockholm Exergi quickly recognised the intrinsic benefits of Hansen’s modular, Cloud-based solution with its intuitive, user-friendly interface. Additionally, collaborating with our subject matter experts on the design requirements and onboarding processes gave Stockholm Exergi the confidence to take on responsibility for Day Ahead, continuous Intraday trading, and Ancillary Services (including FCR, aFRR, and mFRR).  You can read more about Stockholm Exergi’s trading transition here (in Swedish). 

In Conclusion 

The European wholesale market attracts diverse organisations due to the growing demand for balancing services, regulatory support, and technological advancements. As Europe transitions to a more sustainable and decentralised energy system, the role of BRPs will only become more crucial. For organisations with the right expertise and strategic vision, entering the wholesale market represents a compelling opportunity to contribute to energy stability while tapping into a lucrative and expanding market. However, this opportunity comes with challenges, ranging from regulatory hurdles to technological complexities. For those considering entering this market, understanding these challenges is crucial for building a successful and sustainable business. 

In this evolving landscape, those combining technological innovation with a deep understanding of energy market dynamics will be well-positioned to succeed as BRPs. Working with the right technology partner is crucial. 

Entering the wholesale market in Europe requires a strategic approach that addresses the multifaceted challenges outlined above. New entrants must invest in regulatory expertise and build robust financial and risk management frameworks. However, many – new entrants and established market participants alike – have neither the time nor resources to develop the requisite technical capabilities to operate effectively in this complex environment.  Collaborating with an experienced partner and leveraging proven technology enables organisations transitioning to becoming a BRP to move quickly and respond with agility to market evolutions. While the barriers to entry are high, the potential rewards for those who can successfully navigate the wholesale market in Europe are significant, offering opportunities for growth and innovation in a rapidly evolving energy landscape. 

Jonas Andersson, Product Owner for Hansen Trade | LinkedIn Profile

1. What does “modernise with precision” mean for Tier-1 telecom operators?

“Modernise with precision” describes a low-risk, targeted approach to BSS/OSS modernisation where operators upgrade only the parts of their digital stack that create the greatest impact. Instead of embarking on high-risk, multi-year full-stack replacements, Tier-1 telcos selectively introduce cloud-native BSS/OSS, API-driven telecom architecture, AI-ready data layers, and TMF-compliant BSS components.
This modular strategy reduces cost and disruption, allowing operators to strengthen areas such as product agility, order orchestration, customer experience, and operational efficiency while maintaining stability in core environments. It aligns directly with TM Forum’s Open Digital Architecture (ODA), which encourages a composable, interoperable, future-proof approach to telco transformation.

2. Why is time-to-market so important for telecom monetisation today?

Telecom monetisation increasingly depends on the ability to respond quickly to new commercial opportunities – from enterprise IoT solutions and digital services to 5G monetisation, wholesale partnerships, and B2B vertical offerings. In this environment, operators that can design, package, and activate new services in days rather than months gain a clear revenue advantage.
Legacy catalogues, rigid product hierarchies, and tightly coupled BSS architectures make rapid innovation difficult. Modern operators therefore prioritise catalog-driven architecture, agile/composable BSS, and cloud-native BSS capabilities to give business teams control over offer creation without relying on long IT delivery cycles. Faster launch cycles = faster monetisation.

 

3. What is slowing down product launch cycles for many telcos?

The primary obstacles are deeply entrenched in legacy architecture: hard-coded product models, outdated catalogues, nonstandard integrations, and heavy IT dependencies. These constraints slow down even minor product changes, creating friction between commercial teams and IT.
Modern telcos are replacing these bottlenecks with TMF-compliant BSS, cloud-native catalogues, API-driven BSS integrated via TMF Open APIs, and low/no-code configuration tools. These solutions allow product owners to create and test offers independently, ensuring the Digital BSS backbone supports true agility.

4. How can telecom operators reduce order fallout and manual intervention?

Order fallout typically stems from fragmented systems, inconsistent data models, and brittle custom integrations across BSS/OSS chains. When orchestration spans numerous legacy systems, even small discrepancies can cause orders to fail.
Operators can dramatically reduce fallout rates by adopting zero-touch service orchestration, modern order management modernisation, end-to-end automation, and a unified data model across their Digital OSS and Digital BSS layers. Cloud-native telecom systems and order orchestration for telecom remove reliance on manual rework, minimise delays, and improve service accuracy – all essential to delivering predictable customer experiences.

5. Why is accuracy so important for B2B and wholesale customer experience?

For enterprise and wholesale customers, trust is built on precision. A single misquote, incorrect configuration, or missed activation can lead to delays, SLA breaches, revenue disputes, and strained relationships. These segments rely on highly controlled, predictable fulfilment processes – particularly as operators expand into 5G edge services, network slicing, managed security, and outcome-based contracts.
Improving accuracy requires strengthening the underlying architecture – through modern CPQ for telecom, clean data models, cloud-native BSS/OSS, and robust API-driven telecom architecture. When quoting, ordering, provisioning, and billing are accurate, customer satisfaction increases naturally.

6. How does cloud, AI, and API-driven architecture support telecom modernisation?

Cloud-native platforms provide the scalability, flexibility, and deployment speed needed to support modern telecom services. AI introduces intelligence into operations, enabling predictive analytics, anomaly detection, and proactive assurance. APIs – especially TMF Open APIs – ensure new components integrate cleanly with legacy systems.
Together, AI-powered BSS/OSS, cloud-native architecture, and API-driven integration create a digital foundation that supports continuous innovation, reduces technical debt, and enables operators to deliver new services more efficiently. This trio is central to future-proofing the telco stack.

7. What is TM Forum’s Open Digital Architecture (ODA) and why does it matter?

TM Forum’s Open Digital Architecture (ODA) is an industry-standard framework designed to help telcos simplify, modularise, and modernise their BSS/OSS environments. ODA promotes interoperability, composability, and openness so operators can integrate new capabilities without heavy customisation or vendor lock-in.
For Tier-1 operators, ODA serves as a blueprint for transitioning from monolithic legacy stacks to cloud-native, API-driven, modular BSS/OSS infrastructure. By adopting ODA-aligned solutions, operators speed up integration, lower deployment risk, and reduce long-term operational cost.

8. How is Hansen involved in TM Forum and ODA?

Hansen aligns its architecture directly to TM Forum’s ODA principles and has contributed to the development of one of TM Forum’s recognised industry standards. This reinforces a commitment not just to following best practices, but to shaping them.
Hansen’s portfolio of cloud-native, AI-powered, API-driven Digital BSS/OSS modules is built on TMF Open APIs and composable design principles. This ensures seamless interoperability in multivendor environments and helps operators modernise safely and incrementally.

9. Can operators modernise their BSS/OSS without a full-stack replacement?

Yes – and in fact, most Tier-1 operators now prefer incremental transformation. Full-stack replacement is high risk, slow, and expensive. By contrast, modular modernisation allows operators to introduce new BSS/OSS capabilities – catalogues, orchestration layers, charging engines, customer management, monetisation components – without destabilising the existing ecosystem.
This approach reduces risk, accelerates value, and aligns with ODA’s principles of composability and openness. Operators can modernise at their own pace while still maintaining service continuity.

10. How does modular modernisation reduce risk?

Modular transformation focuses on improving specific parts of the architecture – such as product agility, order accuracy, unified data, or 5G monetisation – without changing everything at once. Each module is integrated, tested, and scaled independently, which reduces disruption and improves predictability.
It also allows operators to retire legacy systems gradually, reducing technical debt over time while still realising near-term efficiency and revenue gains. This is why agile/composable BSS is now the preferred model for Tier-1 telecom transformation.

11. What operational improvements can telcos expect from a unified data model?

A unified, AI-ready data model brings real-time visibility across commercial and operational processes, enabling faster decision-making and more reliable service execution. It also allows operators to detect issues earlier, automate root cause analysis, and reduce order fallout.
This consistent data foundation is essential for AI-powered BSS/OSS, predictive assurance, next-best-action recommendations, and advanced analytics. It ultimately improves operational efficiency, accuracy, and customer experience – three core pillars of modern telecom performance.

12. Why is Customer Experience (CX) tightly linked to operational excellence?

Most customer experience problems – delays, incorrect orders, billing errors, missed SLAs – originate from inefficiencies within the internal BSS/OSS engine. When operators modernise their Digital BSS/OSS processes, eliminate manual workarounds, and ensure accurate orchestration and service activation, the customer experience improves naturally.
This is particularly true for enterprise and wholesale customers, where CX is defined by precision, predictability, and contract performance. Improving CX requires improving the processes beneath it.

13. How do Hansen’s solutions fit into a Tier-1 telco transformation strategy?

Hansen provides cloud-native, API-driven, TMF-compliant, AI-powered Digital BSS/OSS modules that integrate smoothly into hybrid and legacy environments. Operators can use them to strengthen catalog agility, automate order flows, unify data, enhance monetisation, or improve service reliability – without needing to replace their entire BSS/OSS stack.
This flexibility supports transformation at the operator’s own pace, aligned to business priorities, regulatory requirements, and commercial objectives.

14. What benefits can operators expect from a layered or hybrid modernisation approach?

A layered or hybrid approach allows operators to combine existing systems with cloud-native components, enabling transformation without disruption. Key benefits include:
• Faster time-to-market for new offers
• Improved order accuracy and reduced fallout
• Lower cost-to-serve through automation
• Stronger customer experience
• Gradual reduction of technical debt
• Alignment with ODA and modular architecture principles
This approach balances stability with innovation – ideal for Tier-1 operators.

15. How do industry standards such as ODA accelerate telecom digital transformation?

Industry standards like TM Forum ODA and TMF Open APIs reduce integration complexity, promote interoperability, and give operators a trusted blueprint for modernisation. They ensure that new BSS/OSS components can plug into existing environments without custom engineering.
By reducing dependence on bespoke integrations and enabling modular deployment, standards significantly lower long-term cost and accelerate transformation across the business. They also future proof the architecture for new technologies, including AI, automation, and 5G service innovation.


 
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