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Hansen at DTW 2023 

September 19-21, 2023 – Copenhagen, Denmark
BOOTH #214
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Creating Commercial Agility in a Connected World 

CSPs are stuck in 5G limbo, having invested large sums of capital on new network buildouts, while at the same time having not been able to capitalize on the promise of new use-cases and commercial opportunities within the 5G era.

Hamstrung by the inflexibility and complex nature of their legacy systems, CSPs need a new pathway forward where they can more easily capitalize on new commercial opportunities that extend beyond core connectivity and include expanded solution ecosystems and new business models.

Hansen equips CSPs with the capabilities and automation to achieve commercial agility enabling the effortless creation, selling, and fulfilment of attractive propositions compiled of next-generation, 5G-enabled products and services.

Interested in learning more on how Hansen can help empower you to become commercially agile?

Check out our solutions for:

  • Monetising 5G
  • The Zero-Touch Digital Marketplace
  • The Multiplay bundle
  • Fulfilling complex B2B services

Book a demo to meet with Hansen at DTW. 

Diversifying beyond connectivity – Hansen’s Brian Cappellani to participate on expert panel discussion

 

Monetising the B2B2X opportunity 

Join Hansen’s Brian Cappellani, VP, Technology Strategy and other industry experts as they discuss the key factors and paths to success for B2B2X in the 5G era. As well, examining how to build vertical expertise and understanding of the industry-related value chains and ecosystem and the main obstacles to unlocking the B2B2X opportunity. 

When and where: 

  • Wednesday, September 20 | 11:00 am -12:30 pm | Stage D 

Session moderator:

  • Joann O’Brien, Vice President, Digital Ecosystems, TM Forum 

Panelists:

  • Brian Cappellani, VP, Technology Strategy, Hansen
  • Namal Jayathilake, CTO, Axiata Digital Labs
  • Ken Kennedy, COO and President of Revenue Management & Digital Monetisation, CSG 

BOOK A MEETING OR DEMONSTRATION OF THE HANSEN SUITE FOR COMMUNICATIONS, TECHNOLOGY & MEDIA

Beyond Connectivity – Enabling the Digital Marketplace 

Visit the Hansen booth (#214) to learn more on how Hansen is supporting key capabilities within the Zero-touch Digital Marketplace’ catalyst. The Zero-touch Digital Marketplace enables CSPs to create new revenue streams enabled by cross-industry solutions like connected Smart Care, Smart Spaces, Smart Stadium, cloud gaming, and more. The platform enables the creation of new industry use cases with faster time-to-market and enhanced operational efficiency in a cloud-native manner. The catalyst is aligned to the TM Forum ODA architecture that leverages CaaS.

Come chat with Hansen at booth #214

 

Brian Cappellani

Brian Cappellani

VP, Technology Strategy

Glenn Gibson

Glenn Gibson

Chief Marketing Officer

Neil Welch

Neil Welch

SVP, Account Management

Adrian Churchett

Adrian Churchett

Sales Director

Fabiano Netto

Fabiano Netto

Global Pre-sales Manager

Karl Rattray

Pre-sales Consultant

Benjamin Leon

Benjamin Leon

Pre-Sales Consultant

Vijay Nair

Vijay Nair

Pre-Sales Consultant

Bruce Williams

Bruce Williams

Product Marketing Manager

Discover the Hansen Suite for Communications, Technology & Media 

The Hansen Suite for Communications, Technology & Media equips communication service providers (CSPs) with the technology and insights to transform from traditional telecom providers to the next digital services leader. 

With the Hansen modular, cloud-native product suite, you can:  

  • Rapidly design, prototype, and launch the products your customers demand, including next generation 5G IOT   
  • Create a single source of truth for all products and services and, the resources which power them   
  • Configure and instill rigorous workflows and governance processes so you get proposition development right first time, every time   
  • Architecte the ultimate sales journey by defining and implementing business rules and logic to create an authentic and tailored customer experience at every sales touchpoint   
  • Use customer data to create attractive upsell and cross-sell opportunities to maximise basket values or average transaction values   
  • Accurately capture and price customer enquiries, to land your offers and discounts and drive billing precision 
  • Reduce order fallout and increase consumer confidence with advanced Order Management orchestration   

Book a Demo to meet Hansen at DTW 2023

Secure a spot with Hansen and learn how your business can achieve commercial agility, diversify its market offerings, and sell beyond the connection.  

See firsthand how the Hansen Suite for Communications, Technology & Media can be leveraged to create, sell, and fulfil major 5G use cases, such as the connected car, through to establishing your own digital marketplace ecosystem, and selling complex enterprise propositions.   

Book Now

1. What does “modernise with precision” mean for Tier-1 telecom operators?

“Modernise with precision” describes a low-risk, targeted approach to BSS/OSS modernisation where operators upgrade only the parts of their digital stack that create the greatest impact. Instead of embarking on high-risk, multi-year full-stack replacements, Tier-1 telcos selectively introduce cloud-native BSS/OSS, API-driven telecom architecture, AI-ready data layers, and TMF-compliant BSS components.
This modular strategy reduces cost and disruption, allowing operators to strengthen areas such as product agility, order orchestration, customer experience, and operational efficiency while maintaining stability in core environments. It aligns directly with TM Forum’s Open Digital Architecture (ODA), which encourages a composable, interoperable, future-proof approach to telco transformation.

2. Why is time-to-market so important for telecom monetisation today?

Telecom monetisation increasingly depends on the ability to respond quickly to new commercial opportunities – from enterprise IoT solutions and digital services to 5G monetisation, wholesale partnerships, and B2B vertical offerings. In this environment, operators that can design, package, and activate new services in days rather than months gain a clear revenue advantage.
Legacy catalogues, rigid product hierarchies, and tightly coupled BSS architectures make rapid innovation difficult. Modern operators therefore prioritise catalog-driven architecture, agile/composable BSS, and cloud-native BSS capabilities to give business teams control over offer creation without relying on long IT delivery cycles. Faster launch cycles = faster monetisation.

 

3. What is slowing down product launch cycles for many telcos?

The primary obstacles are deeply entrenched in legacy architecture: hard-coded product models, outdated catalogues, nonstandard integrations, and heavy IT dependencies. These constraints slow down even minor product changes, creating friction between commercial teams and IT.
Modern telcos are replacing these bottlenecks with TMF-compliant BSS, cloud-native catalogues, API-driven BSS integrated via TMF Open APIs, and low/no-code configuration tools. These solutions allow product owners to create and test offers independently, ensuring the Digital BSS backbone supports true agility.

4. How can telecom operators reduce order fallout and manual intervention?

Order fallout typically stems from fragmented systems, inconsistent data models, and brittle custom integrations across BSS/OSS chains. When orchestration spans numerous legacy systems, even small discrepancies can cause orders to fail.
Operators can dramatically reduce fallout rates by adopting zero-touch service orchestration, modern order management modernisation, end-to-end automation, and a unified data model across their Digital OSS and Digital BSS layers. Cloud-native telecom systems and order orchestration for telecom remove reliance on manual rework, minimise delays, and improve service accuracy – all essential to delivering predictable customer experiences.

5. Why is accuracy so important for B2B and wholesale customer experience?

For enterprise and wholesale customers, trust is built on precision. A single misquote, incorrect configuration, or missed activation can lead to delays, SLA breaches, revenue disputes, and strained relationships. These segments rely on highly controlled, predictable fulfilment processes – particularly as operators expand into 5G edge services, network slicing, managed security, and outcome-based contracts.
Improving accuracy requires strengthening the underlying architecture – through modern CPQ for telecom, clean data models, cloud-native BSS/OSS, and robust API-driven telecom architecture. When quoting, ordering, provisioning, and billing are accurate, customer satisfaction increases naturally.

6. How does cloud, AI, and API-driven architecture support telecom modernisation?

Cloud-native platforms provide the scalability, flexibility, and deployment speed needed to support modern telecom services. AI introduces intelligence into operations, enabling predictive analytics, anomaly detection, and proactive assurance. APIs – especially TMF Open APIs – ensure new components integrate cleanly with legacy systems.
Together, AI-powered BSS/OSS, cloud-native architecture, and API-driven integration create a digital foundation that supports continuous innovation, reduces technical debt, and enables operators to deliver new services more efficiently. This trio is central to future-proofing the telco stack.

7. What is TM Forum’s Open Digital Architecture (ODA) and why does it matter?

TM Forum’s Open Digital Architecture (ODA) is an industry-standard framework designed to help telcos simplify, modularise, and modernise their BSS/OSS environments. ODA promotes interoperability, composability, and openness so operators can integrate new capabilities without heavy customisation or vendor lock-in.
For Tier-1 operators, ODA serves as a blueprint for transitioning from monolithic legacy stacks to cloud-native, API-driven, modular BSS/OSS infrastructure. By adopting ODA-aligned solutions, operators speed up integration, lower deployment risk, and reduce long-term operational cost.

8. How is Hansen involved in TM Forum and ODA?

Hansen aligns its architecture directly to TM Forum’s ODA principles and has contributed to the development of one of TM Forum’s recognised industry standards. This reinforces a commitment not just to following best practices, but to shaping them.
Hansen’s portfolio of cloud-native, AI-powered, API-driven Digital BSS/OSS modules is built on TMF Open APIs and composable design principles. This ensures seamless interoperability in multivendor environments and helps operators modernise safely and incrementally.

9. Can operators modernise their BSS/OSS without a full-stack replacement?

Yes – and in fact, most Tier-1 operators now prefer incremental transformation. Full-stack replacement is high risk, slow, and expensive. By contrast, modular modernisation allows operators to introduce new BSS/OSS capabilities – catalogues, orchestration layers, charging engines, customer management, monetisation components – without destabilising the existing ecosystem.
This approach reduces risk, accelerates value, and aligns with ODA’s principles of composability and openness. Operators can modernise at their own pace while still maintaining service continuity.

10. How does modular modernisation reduce risk?

Modular transformation focuses on improving specific parts of the architecture – such as product agility, order accuracy, unified data, or 5G monetisation – without changing everything at once. Each module is integrated, tested, and scaled independently, which reduces disruption and improves predictability.
It also allows operators to retire legacy systems gradually, reducing technical debt over time while still realising near-term efficiency and revenue gains. This is why agile/composable BSS is now the preferred model for Tier-1 telecom transformation.

11. What operational improvements can telcos expect from a unified data model?

A unified, AI-ready data model brings real-time visibility across commercial and operational processes, enabling faster decision-making and more reliable service execution. It also allows operators to detect issues earlier, automate root cause analysis, and reduce order fallout.
This consistent data foundation is essential for AI-powered BSS/OSS, predictive assurance, next-best-action recommendations, and advanced analytics. It ultimately improves operational efficiency, accuracy, and customer experience – three core pillars of modern telecom performance.

12. Why is Customer Experience (CX) tightly linked to operational excellence?

Most customer experience problems – delays, incorrect orders, billing errors, missed SLAs – originate from inefficiencies within the internal BSS/OSS engine. When operators modernise their Digital BSS/OSS processes, eliminate manual workarounds, and ensure accurate orchestration and service activation, the customer experience improves naturally.
This is particularly true for enterprise and wholesale customers, where CX is defined by precision, predictability, and contract performance. Improving CX requires improving the processes beneath it.

13. How do Hansen’s solutions fit into a Tier-1 telco transformation strategy?

Hansen provides cloud-native, API-driven, TMF-compliant, AI-powered Digital BSS/OSS modules that integrate smoothly into hybrid and legacy environments. Operators can use them to strengthen catalog agility, automate order flows, unify data, enhance monetisation, or improve service reliability – without needing to replace their entire BSS/OSS stack.
This flexibility supports transformation at the operator’s own pace, aligned to business priorities, regulatory requirements, and commercial objectives.

14. What benefits can operators expect from a layered or hybrid modernisation approach?

A layered or hybrid approach allows operators to combine existing systems with cloud-native components, enabling transformation without disruption. Key benefits include:
• Faster time-to-market for new offers
• Improved order accuracy and reduced fallout
• Lower cost-to-serve through automation
• Stronger customer experience
• Gradual reduction of technical debt
• Alignment with ODA and modular architecture principles
This approach balances stability with innovation – ideal for Tier-1 operators.

15. How do industry standards such as ODA accelerate telecom digital transformation?

Industry standards like TM Forum ODA and TMF Open APIs reduce integration complexity, promote interoperability, and give operators a trusted blueprint for modernisation. They ensure that new BSS/OSS components can plug into existing environments without custom engineering.
By reducing dependence on bespoke integrations and enabling modular deployment, standards significantly lower long-term cost and accelerate transformation across the business. They also future proof the architecture for new technologies, including AI, automation, and 5G service innovation.


 
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