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India is the second largest subscription television market in the Asia Pacific Region in terms of number of subscribers. Today, OTT video is the unusual alternative, which is gradually becoming a mainstream entertainment destination in the midst of growing Internet users.


India, a country of 1.3 billion people is a unique market with approximately 600 million phone users and has the world’s streaming giants beating a path to its door. 

The Indian OTT space, with more than 30 players in the arena, is primarily modelled on AVOD or Freemium with SVOD catching on. In this age of technological development, Indian consumers have become more conscious about the price they pay for services. Major advertisers are starting to cut digital spend and shifting their dollars back to TV. This makes monetisation a challenge.

 

The event will discuss key themes including:
  • Content & Collaborations New Buzzword for Telcos and DTH Operators?
  • Capturing the First Billion Subscribers
  • How Are Content Owners Contending with OTT Fragmentation?
  • What Business Models (SVOD, AVOD or Freemium) will Open Doors for Monestisation?




Event Details:

The Future of Video - India 2019

April 2, 2019

Taj Lands End, Mumbai
Bandstand Fort, BJ Road, Mount Mary
Bandra West, Mumbai, India

 

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