Attract, Retain & Win Back your Subscribers.
Let’s talk New Strategies for the Pay-TV Business in Mexico.
Today’s Latin American Pay-TV market is constantly evolving. With the rise of digital platforms, such as OTT and SVOD, subscribers have changed the way they consume content and are demanding and driving a more mobile and digital-focused economy. As a result of this new economy, Mexican Pay-TV operators are facing the challenge to attract, retain and win back subscribers.
According to a recent report “Latin America Pay TV Market Report 2018 Forecast to 2023” Mexican Pay-TV subscribers are set to decrease as cord-cutting trends continue to undermine the Pay-TV market.
Mexico recorded impressive growth in 2016, but last year saw its Pay-TV subscriber fall in 2017, the first time since 2002, by 192,000. This count is forecasted to continue to decline until a slow recovery that is set to start in 2020.
So the question is, what strategies can be implemented to overcome this challenge? Working in Pay-TV markets around the globe and extensively throughout the Latin American region, we enable operators with our billing and customer care solutions, to overcome the challenges facing the Mexican Pay-TV market such as changing consumer behavior and the ability to attract, retain and win back retain subscribers.
Talk with Giovani
If you’re at Convergencia Show 2018, come by Booth 613 and chat with Giovani about how your billing and customer care solution can enable you to launch new strategies for your Pay-TV business.
With over 20 years experience in the IT, Satellite, Broadcast, Pay-TV and telecommunications industries, Giovani is a highly skilled Senior Executive that has helped some of the largest Latin American operators satisfy the digital demands of their customers. He holds an MBA in General Management, executive education at MIT in Digital Marketing & Social Media Analytics and a degree in Marketing and Business from Kellogg University.
Event Details: Convergencia Show 2018
June 5th – 7th, 2018
Mexico World Trade Center, Mexico City, Mexico